:root{
    --ink:#1B2C8C;
    --ink-soft:#131F63;
    --paper:#FFFFFF;
    --ash:#F1F2F7;
    --ash-line:#DBDEEA;
    --charcoal:#181A2C;
    --muted:#5A5F78;
    --accent:#7A1220;
    --accent-soft:#B4495A;
    --line:#E1E3ED;
    --radius:2px;
    --maxw:1180px;
    --serif: 'Newsreader', Georgia, serif;
    --sans: 'IBM Plex Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  }
  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  @media (prefers-reduced-motion: reduce){
    html{scroll-behavior:auto;}
    *{animation-duration:0.001ms !important; transition-duration:0.001ms !important;}
  }
  body{
    margin:0;
    font-family:var(--sans);
    color:var(--charcoal);
    background:var(--paper);
    -webkit-font-smoothing:antialiased;
    line-height:1.6;
  }
  img{max-width:100%; display:block;}
  a{color:inherit;}
  .wrap{max-width:var(--maxw); margin:0 auto; padding:0 32px;}
  @media (max-width:640px){ .wrap{padding:0 20px;} }

  h1,h2,h3,h4{
    font-family:var(--serif);
    font-weight:500;
    line-height:1.12;
    margin:0;
    color:var(--ink);
    letter-spacing:-0.01em;
  }
  h2{font-size:clamp(28px,4vw,42px); font-weight:500;}
  h3{font-size:22px; font-weight:500;}
  p{margin:0;}
  .lede{color:var(--muted); font-size:17px; line-height:1.7; max-width:56ch;}

  .btn{
    display:inline-flex; align-items:center; gap:8px;
    padding:14px 26px;
    font-family:var(--sans); font-size:15px; font-weight:500;
    border-radius:var(--radius);
    cursor:pointer; border:1px solid transparent;
    text-decoration:none;
    transition:transform 180ms ease, background 180ms ease, border-color 180ms ease, color 180ms ease;
  }
  .btn:active{transform:translateY(1px);}
  .btn-primary{background:var(--ink); color:#fff;}
  .btn-primary:hover{background:var(--ink-soft);}
  .btn-ghost{background:transparent; color:var(--ink); border-color:var(--ink);}
  .btn-ghost:hover{background:var(--ink); color:#fff;}
  .btn-on-dark{background:#fff; color:var(--ink);}
  .btn-on-dark:hover{background:var(--ash);}
  .btn-ghost-on-dark{background:transparent; color:#fff; border-color:rgba(255,255,255,0.4);}
  .btn-ghost-on-dark:hover{border-color:#fff;}

  /* Nav */
  header.site-nav{
    position:sticky; top:0; z-index:100;
    background:rgba(255,255,255,0.92);
    backdrop-filter:blur(10px);
    border-bottom:1px solid var(--line);
  }
  .nav-inner{
    max-width:var(--maxw); margin:0 auto; padding:0 32px;
    display:flex; align-items:center; justify-content:space-between;
    height:72px;
  }
  .logo{font-family:var(--serif); font-size:21px; font-weight:600; color:var(--ink); text-decoration:none; letter-spacing:-0.01em;}
  nav.links{display:flex; gap:34px; align-items:center;}
  nav.links a{font-size:15px; text-decoration:none; color:var(--charcoal); position:relative; padding:4px 0;}
  nav.links a:hover{color:var(--ink);}
  .nav-cta{display:flex; align-items:center; gap:18px;}
  .burger{display:none; background:none; border:none; cursor:pointer; padding:6px;}
  .burger span{display:block; width:22px; height:1.5px; background:var(--ink); margin:5px 0;}
  #mobile-menu{display:none;}
  @media (max-width:860px){
    nav.links{display:none;}
    .burger{display:block;}
    .nav-cta .btn-ghost{display:none;}
    #mobile-menu.open{
      display:flex; flex-direction:column; gap:2px;
      position:absolute; top:72px; left:0; right:0;
      background:#fff; border-bottom:1px solid var(--line);
      padding:8px 20px 20px;
    }
    #mobile-menu a{
      padding:14px 0; text-decoration:none; color:var(--charcoal);
      border-bottom:1px solid var(--line); font-size:16px;
    }
  }

  section{padding:96px 0;}
  @media (max-width:640px){ section{padding:64px 0;} }
  .section-ash{background:var(--ash);}
  .section-ink{background:var(--ink); color:#fff;}
  .section-ink h2, .section-ink h3{color:#fff;}
  .section-ink .lede{color:#C7D0DB;}

  .kicker{
    font-family:var(--sans); font-size:13px; color:var(--accent);
    font-weight:600; margin-bottom:14px; display:block;
  }

  /* reveal-on-scroll (single orchestrated pass) */
  .reveal{opacity:0; transform:translateY(14px); transition:opacity 700ms ease, transform 700ms ease;}
  .reveal.in{opacity:1; transform:translateY(0);}

  /* HERO */
  .hero{padding:88px 0 0;}
  .hero-center{max-width:760px; margin:0 auto; text-align:center;}
  .hero-kicker{
    display:inline-block; font-size:13px; font-weight:600; color:var(--accent);
    letter-spacing:0.02em; margin-bottom:20px;
  }
  .hero h1{
    font-size:clamp(36px,5.6vw,58px);
    font-weight:500;
    margin:0 auto;
  }
  .hero .lede{margin:22px auto 0; font-size:18px; max-width:52ch;}
  .hero-ctas{display:flex; gap:14px; margin-top:34px; flex-wrap:wrap; justify-content:center;}
  .hero-ctas.left{justify-content:flex-start;}

  .hero-stats{
    margin-top:56px; padding:36px 0; border-top:1px solid var(--line); border-bottom:1px solid var(--line);
    display:grid; grid-template-columns:repeat(4,1fr); gap:24px;
  }
  @media (max-width:760px){ .hero-stats{grid-template-columns:repeat(2,1fr); gap:28px;} }
  .hero-stat .num{
    font-family:var(--serif); font-size:clamp(26px,3vw,34px); color:var(--ink); font-weight:500; display:block;
  }
  .hero-stat .num em{color:var(--accent); font-style:normal;}
  .hero-stat p{font-size:13.5px; color:var(--muted); margin-top:4px;}

  .hero-banner{padding:56px 0 0;}
  .hero-visual{
    background:var(--ink); border-radius:6px; padding:16px;
    box-shadow:0 30px 70px -34px rgba(27,44,140,0.45);
    max-width:960px; margin:0 auto;
  }
  .hero-visual img{border-radius:2px; width:100%;}
  .hero-visual-caption{
    display:flex; justify-content:space-between; align-items:center;
    padding:14px 6px 4px; font-size:12.5px; color:#A7B0E0;
  }

  /* legacy grid helpers still used elsewhere */
  .hero-grid{display:grid; grid-template-columns:1.05fr 0.95fr; gap:64px; align-items:center;}
  @media (max-width:900px){ .hero-grid{grid-template-columns:1fr; gap:44px;} }

  /* ABOUT */
  .about-grid{display:grid; grid-template-columns:0.85fr 1.15fr; gap:64px; align-items:center;}
  @media (max-width:900px){ .about-grid{grid-template-columns:1fr;} }
  .about-media{border-radius:4px; overflow:hidden; background:var(--ink);}
  .about-media img{width:100%;}
  .about-list{margin-top:28px; display:grid; gap:14px;}
  .about-list div{display:flex; gap:12px; align-items:flex-start; font-size:15px; color:var(--charcoal);}
  .about-list svg{flex:none; margin-top:3px;}

  /* STEPS */
  .steps{display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--ash-line); border:1px solid var(--ash-line); margin-top:52px;}
  @media (max-width:860px){ .steps{grid-template-columns:1fr 1fr;} }
  @media (max-width:520px){ .steps{grid-template-columns:1fr;} }
  .step{background:#fff; padding:36px 30px;}
  .step .num{font-family:var(--serif); font-size:15px; color:var(--accent-soft); margin-bottom:18px; display:block;}
  .step h3{font-size:19px; margin-bottom:10px;}
  .step p{font-size:14.5px; color:var(--muted);}

  /* WORK GRID */
  .work-grid{
    display:grid; grid-template-columns:repeat(3,1fr); gap:0;
    border-top:1px solid var(--line); border-left:1px solid var(--line);
    margin-top:52px;
  }
  @media (max-width:820px){ .work-grid{grid-template-columns:repeat(2,1fr);} }
  @media (max-width:520px){ .work-grid{grid-template-columns:1fr;} }
  .work-card{
    padding:34px 28px; border-right:1px solid var(--line); border-bottom:1px solid var(--line);
    transition:background 200ms ease;
  }
  .work-card:nth-child(3n+2){background:var(--ash);}
  .work-card:hover{background:#fff; box-shadow:inset 0 -2px 0 var(--accent);}
  .work-card h4{font-family:var(--serif); font-size:18px; font-weight:500; color:var(--ink); margin-bottom:10px;}
  .work-card p{font-size:14px; color:var(--muted); line-height:1.6;}

  /* CAROUSEL */
  .carousel-wrap{margin-top:48px; position:relative;}
  .carousel-track{
    display:flex; gap:20px; overflow-x:auto; scroll-snap-type:x mandatory;
    padding-bottom:12px; scrollbar-width:none;
  }
  .carousel-track::-webkit-scrollbar{display:none;}
  .carousel-item{
    flex:0 0 auto; width:min(78vw,340px); scroll-snap-align:start;
    background:var(--ash); border:1px solid var(--ash-line); border-radius:4px; overflow:hidden;
  }
  .carousel-item img{width:100%; display:block;}
  .carousel-cap{padding:14px 16px; font-size:13px; color:var(--muted);}
  .carousel-nav{display:flex; gap:10px; margin-top:18px;}
  .carousel-nav button{
    width:38px; height:38px; border-radius:50%; border:1px solid var(--ash-line);
    background:#fff; cursor:pointer; display:flex; align-items:center; justify-content:center;
  }
  .carousel-nav button:hover{border-color:var(--ink);}

  /* RESULTS */
  .results-grid{
    display:grid; grid-template-columns:repeat(3,1fr); gap:22px; margin-top:52px;
  }
  @media (max-width:900px){ .results-grid{grid-template-columns:1fr 1fr;} }
  @media (max-width:600px){ .results-grid{grid-template-columns:1fr;} }
  .result-card{background:#fff; border:1px solid var(--ash-line); border-radius:4px; overflow:hidden;}
  .result-card img{width:100%;}
  .result-cap{padding:16px 18px 20px;}
  .result-cap h4{font-family:var(--serif); font-size:16px; color:var(--ink); font-weight:500; margin-bottom:4px;}
  .result-cap p{font-size:13px; color:var(--muted);}

  /* TESTIMONIALS */
  .testi-grid{
    display:grid; grid-template-columns:repeat(3,1fr); gap:22px; margin-top:48px;
  }
  @media (max-width:900px){ .testi-grid{grid-template-columns:1fr 1fr;} }
  @media (max-width:600px){ .testi-grid{grid-template-columns:1fr;} }
  .testi-card{
    background:#fff; border:1px solid var(--ash-line); border-radius:4px; padding:28px 26px;
    display:flex; flex-direction:column; gap:16px;
  }
  .testi-quote{font-size:14.5px; color:var(--charcoal); line-height:1.65;}
  .testi-who{display:flex; align-items:center; gap:12px; margin-top:auto;}
  .testi-avatar{
    width:38px; height:38px; border-radius:50%; background:var(--ink); color:#fff;
    display:flex; align-items:center; justify-content:center; font-family:var(--serif);
    font-size:14px; flex:none;
  }
  .testi-name{font-size:14px; font-weight:600; color:var(--ink);}

  /* WHO THIS IS FOR */
  .for-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--ash-line); border:1px solid var(--ash-line); margin-top:52px;}
  @media (max-width:820px){ .for-grid{grid-template-columns:1fr;} }
  .for-card{background:#fff; padding:38px 32px;}
  .for-card h3{font-size:20px; margin-bottom:12px;}
  .for-card p{font-size:14.5px; color:var(--muted);}

  /* WHY 1-ON-1 */
  .why-grid{display:grid; grid-template-columns:1fr 1fr; gap:60px; align-items:start; margin-top:48px;}
  @media (max-width:860px){ .why-grid{grid-template-columns:1fr; gap:30px;} }
  .why-list{display:grid; gap:16px;}
  .why-list div{padding:16px 0; border-top:1px solid var(--ash-line); font-size:15px; color:var(--charcoal);}
  .why-list div:last-child{border-bottom:1px solid var(--ash-line);}
  .why-list strong{color:var(--ink); font-weight:600;}

  /* CTA BAND */
  .cta-band{text-align:left;}
  .cta-band h2{max-width:16ch;}
  .cta-band .lede{color:#C7D0DB; margin-top:16px;}
  .cta-band .hero-ctas{margin-top:32px;}

  /* APPLICATION FORM */
  .form-grid{display:grid; grid-template-columns:0.9fr 1.1fr; gap:60px; align-items:flex-start;}
  @media (max-width:900px){ .form-grid{grid-template-columns:1fr; gap:36px;} }
  .field{margin-bottom:18px;}
  .field label{display:block; font-size:13.5px; color:var(--muted); margin-bottom:7px;}
  .field input, .field textarea, .field select{
    width:100%; padding:12px 14px; border:1px solid var(--ash-line); border-radius:3px;
    font-family:var(--sans); font-size:15px; color:var(--charcoal); background:#fff;
  }
  .field textarea{resize:vertical; min-height:84px;}
  .field input:focus, .field textarea:focus, .field select:focus{
    outline:2px solid var(--accent); outline-offset:1px; border-color:var(--accent);
  }
  .field-row{display:grid; grid-template-columns:1fr 1fr; gap:16px;}
  @media (max-width:520px){ .field-row{grid-template-columns:1fr;} }
  form#apply-form{margin-top:8px;}
  .form-note{font-size:13px; color:var(--muted); margin-top:14px;}
  .confirm-state{
    display:none; background:var(--ash); border:1px solid var(--ash-line); border-radius:4px;
    padding:40px 32px; text-align:left;
  }
  .confirm-state h3{margin-bottom:10px;}
  .confirm-state p{color:var(--muted); font-size:15px;}

  /* BOOK A CALL */
  .book-band{
    border:1px solid var(--ash-line); border-radius:4px; padding:44px; text-align:left;
    display:flex; justify-content:space-between; align-items:center; gap:24px; flex-wrap:wrap;
  }
  .book-band h3{margin-bottom:8px;}
  .book-band p{color:var(--muted); max-width:44ch;}

  /* SOCIAL */
  .social-row{display:flex; gap:16px; margin-top:28px; flex-wrap:wrap;}
  .social-pill{
    display:flex; align-items:center; gap:10px; padding:12px 20px;
    border:1px solid var(--ash-line); border-radius:30px; text-decoration:none; color:var(--charcoal);
    font-size:14.5px; transition:border-color 180ms ease, background 180ms ease;
  }
  .social-pill:hover{border-color:var(--ink); background:var(--ash);}

  /* FAQ */
  .faq-list{margin-top:44px; border-top:1px solid var(--ash-line);}
  .faq-item{border-bottom:1px solid var(--ash-line);}
  .faq-q{
    width:100%; text-align:left; background:none; border:none; cursor:pointer;
    padding:22px 4px; display:flex; justify-content:space-between; align-items:center; gap:20px;
    font-family:var(--serif); font-size:18px; color:var(--ink); font-weight:500;
  }
  .faq-q .plus{
    flex:none; width:20px; height:20px; position:relative; transition:transform 220ms ease;
  }
  .faq-q .plus::before, .faq-q .plus::after{
    content:''; position:absolute; background:var(--ink); top:50%; left:50%;
  }
  .faq-q .plus::before{width:14px; height:1.5px; transform:translate(-50%,-50%);}
  .faq-q .plus::after{width:1.5px; height:14px; transform:translate(-50%,-50%); transition:opacity 200ms ease;}
  .faq-item.open .faq-q .plus::after{opacity:0;}
  .faq-a{max-height:0; overflow:hidden; transition:max-height 320ms ease;}
  .faq-a p{padding:0 4px 24px; font-size:15px; color:var(--muted); max-width:64ch;}

  /* FOOTER */
  footer{background:var(--ink); color:#B9C4D2; padding:64px 0 32px;}
  .footer-grid{display:grid; grid-template-columns:1.3fr 1fr 1fr 1fr; gap:36px; padding-bottom:44px; border-bottom:1px solid rgba(255,255,255,0.12);}
  @media (max-width:760px){ .footer-grid{grid-template-columns:1fr 1fr; gap:32px;} }
  @media (max-width:480px){ .footer-grid{grid-template-columns:1fr;} }
  .footer-brand{font-family:var(--serif); font-size:21px; color:#fff; margin-bottom:10px;}
  .footer-desc{font-size:14px; color:#8FA0B4; max-width:26ch;}
  .footer-col h5{font-size:13px; color:#fff; margin-bottom:14px; font-weight:600;}
  .footer-col a{display:block; font-size:14px; color:#B9C4D2; text-decoration:none; margin-bottom:10px;}
  .footer-col a:hover{color:#fff;}
  .footer-col button{
    display:block; font-size:14px; color:#B9C4D2; background:none; border:none; padding:0;
    margin-bottom:10px; cursor:pointer; font-family:var(--sans); text-align:left;
  }
  .footer-col button:hover{color:#fff;}
  .footer-bottom{
    display:flex; justify-content:space-between; align-items:center; padding-top:28px; flex-wrap:wrap; gap:12px;
    font-size:13px; color:#7488A0;
  }

  /* MODAL */
  .modal-backdrop{
    display:none; position:fixed; inset:0; background:rgba(16,27,45,0.55); z-index:200;
    align-items:center; justify-content:center; padding:24px;
  }
  .modal-backdrop.open{display:flex;}
  .modal{
    background:#fff; max-width:640px; width:100%; max-height:80vh; overflow-y:auto;
    border-radius:6px; padding:40px;
  }
  .modal h3{margin-bottom:18px;}
  .modal p{font-size:14.5px; color:var(--muted); margin-bottom:14px; line-height:1.7;}
  .modal-close{
    float:right; background:none; border:none; font-size:22px; cursor:pointer; color:var(--muted); line-height:1;
  }

  .section-head{max-width:640px;}
  .section-head.wide{max-width:760px;}